A society in which a life of vitality is a matter of course; the story
Albert Sonnevelt dreams of a society in which a vital life is the norm, and he is playing his part towards realising that dream. Sonnevelt’s goal is that by 2023, everyone will have come in contact with the possibilities for a vital life, through Sonnevelt, be it directly or indirectly. This is the essence of Sonnelvelt’s mission, and likewise the core of Sonnevelt’s corporate story. At Sonnevelt, they call themselves ‘Trainers for a life of vitality’. This is part of the total concept that BrandStory developed for Sonnevelt, and not without success. Lively photography supports Sonnevelt’s vision and portrays a reflection of students and society.